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It started with a phone call. My brother-in-law, desperate to find the specific baby formula he needed for his 5-month-old son with digestive challenges, was asking family members to check their local stores for more. 

That's when I had that lightbulb moment.  The data Webata could pull would be perfect for parents experiencing this all-too-common desperation to find baby formula. is here to help parents find the formula they need to feed their babies. Along with our partners at Domo and Optimad, our hope is that this site helps alleviate some of your shopping stress and gives you more playtime with your precious little ones.   

Happy Parenting,


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